Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
- Steve Jobs
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
- Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- Steve Jobs
I want to put a ding in the universe.
- Steve Jobs
Innovation distinguishes between a leader and a follower.
- Steve Jobs
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
- Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
- Steve Jobs
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.
- Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
- Steve Jobs
It is piracy, not overt online music stores, which is our main competitor.
- Steve Jobs
Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs
I'm as proud of what we don't do as I am of what we do.
- Steve Jobs
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
- Steve Jobs
You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path.
- Steve Jobs
